Dr Michael J Rees FBCS, CEng, CITP Associate Professor of Computer Science School of Information Technology, Bond University As Associate Professor in Computer Science in the School of IT at Bond University Dr Michael Rees has gained 10 years of research expertise in Web 2.0 technology, the basis of social media tools in use today. A pioneer in Web 2.0 collaboration software Dr Rees now specialises in social media architecture for deploying a mix of online tools to build communities both within the enterprise and to reach out to enterprise clients, customers and suppliers, as well as for personal use. In 1995 together with his PhD student Michael
is attributed with the invention of the word 'weblog' now usually
shortened to 'blog'. At the time both were creating online web sites to
record a journal or log of activities in online meetings with later
analysis and processing into meeting minutes and other documents. These
web sites were the precursor of the blogs we know today. For more
details see: http://mrees.wordpress.com/2007/08/18/a-father-of-the-weblog/
Michael is a great believer in the maxim "If
it's not on the Web, it's invisible". It is important for individuals,
community groups, professional associations through to whole
organisations to have a web presence. With the rapid spread of
interactive Web 2.0 social media sites online visibility has reached a
whole new level. Customers, business partners, and the community at
large expect to enter 2-way conversations with enterprises big and
small. Social media makes this possible. The key factors here are the
people in the various communities of interest, how easily and
conveniently they can interact, and the quality of information
generated. While the social media technology is secondary the choice of
tools can be important in terms of scaling out to very large groups,
reliability of access, privacy of information and the overall
installation and maintenance costs. As a social media architect Dr Rees
advises on the combination of social media tools that can be tailored
to meet the social needs of organisations.
For himself as a professional and for his
organisation Michael has been using and gaining experience of social
media tools such as blogs, wikis, social information sharing, and
microblogging over several years. With a colleague in 2007 Michael
undertook a survey of social media tools across Bond University for
teaching, research and administration. He presents on the underlying
technologies that make social tools possible and comments on:
Dr Rees is the chair of Social Media Club,
Gold Coast, the second to be formed in Australia, with the goal of
spreading an appreciation of the benefits of social media tools in
business, education and government. The club motto is 'if your get it,
share it'.
Social media contact details are to be found at http://card.ly/MichaelRees |