Slides: Part 1, Part 2, notes for slides; POST worksheet; Twitter hashtag #smrcee
- Wikipedia definition of social media
- Wise words from Angela Connor
- Social media tools:
- Twitter Guidebook from Mashable, http://mashable.com/guidebook/twitter/
- Twitter App Store
- How to Use Facebook for Business (PDF);
- 32 Ways to Use Facebook for Business,
- Facebook for Business Superguide
- How to Build Your Company Profile on Linkedin, http://mashable.com/2009/08/03/linkedin-company-profile/
- Wikis that work in the Real World
- The Social Media Fear Factor
- Socialnomics: Statistics Show Social Media Is Bigger Than You Think http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ and on YouTube Social Media Revolution made for Erik Qualman's book
- Google Analytics is a free tool with amazing features to help you understand how your site is being accessed, which pages or blog posts are more popular, which countries visitors come from and which centres in those countries, and so on.http://www.google.com/analytics All you need to get access to this first class tool is a Google account, which is also free. Demos of Google Analytics are easy to find (search Google of course!) but this one from Google is fluff-free - http://services.google.com/analytics/tour/index_en-US.html
- Gary Vaynerchuk is a living social media legend. Watch this video to see how passionate he is about social media. As someone who took his family wine business in New Jersey from a $2-3 million operation to a $60 million one, he has earned his chops. And in real life he is the human dynamo, passionate, caring person he is in the video - what you see is what you get. http://www.xtremerecruiting.tv/gary-vaynerchuk-branding-master-entrepreneur-author
- Groundswell is a bestselling book based on analysis by Forrester Research, with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. It features full case studies, a complete road map for social strategy, and data from around the world. The Groundswell web & blog site provides a lot of content from the book. Especially, it explains the POST template for developing a social media strategy. http://www.forrester.com/Groundswell
- Google Webmaster Tools give you, free, an online console which provides an amazing amount of data to help you tune your website or blog so as to be a more effective part of your business. http://www.google.com/webmasters/tools/
Australian social media statistics, from Comscore via Jye Smith's blog - e.g. 607% increase in one year, in June 09 compares to June 08, for Australians visiting Twitter http://switchedonmedia.com.au/2009/social-media/australian-social-media-statistics-2-million-more/#more-1141
- 4 Ways Social Media is Changing Business - Soren Gordhamer on Mashable: valuable commentary - http://mashable.com/2009/09/22/social-media-business/
- Brand Yourself Before Someone Else Brands You (using social media) - excellent post by Dan Schawbel http://www.personalbrandingblog.com/brand-yourself-before-someone-else-brands-you/
- Alltop - "all the top stories" - is a huge directory of directories, with many categories. It's a great place to go to get ideas about how to position your company's story via the social web. And if you have a distinctive site and voice in your market, you may be able to get your site listed there (ask Des how). http://alltop.com
- Setting up a WordPress blog - a blog post which introduces a 3 part series of very practical videos which take you through the whole process of selecting a web hosting account, installing a blog and configuring the blog - no prior tech knowledge required: http://www.thinkinghomebusiness.com/2009/10/14/three-practical-videos-for-setting-up-a-wordpress-blog/
- Typepad recommended for business blogs, as an excellent alternative to WordPress. This blog post by Des is about Typepad's claims to be recommended for business blogging and includes links to some outstanding blogs hosted by Typepad. http://deswalsh.com/2009/10/15/recommending-typepad-for-business-blogs/
- Social media adoption and engagement in Australia. ComScore media release:
2 Million More Australians Go Social in 2009Social Networking Audience in Australia Jumps 29 Percent in Past Year as Use of Facebook and Twitter Soars Report Finds Social Networking Critical to Media Landscape in Australia http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009
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Podcasting.doc - on Oct 7, 2009 12:59 PM by Des Walsh (version 3 / earlier versions)
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Slide Notes for Social Media Roadmap 2 Oct 2009.doc - on Oct 7, 2009 1:12 AM by Michael Rees (version 1)
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Social Media Roadmap Master Class Part 1.ppt - on Oct 2, 2009 9:57 PM by Michael Rees (version 1)
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Social Media Roadmap Master Class Part 2.ppt - on Oct 2, 2009 9:59 PM by Michael Rees (version 1)
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Social Media Roadmap Master Class Worksheet.doc - on Oct 2, 2009 10:02 PM by Michael Rees (version 1)
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deliciousguide.doc - on Oct 9, 2009 4:20 AM by Des Walsh (version 1)
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h1andcode.doc - on Oct 9, 2009 6:03 PM by Des Walsh (version 1)
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keywords.doc - on Oct 8, 2009 7:05 PM by Des Walsh (version 1)
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videoblogging.doc - on Oct 9, 2009 4:52 AM by Des Walsh (version 2 / earlier versions)
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