Speakers: Michael Rees and Des Walsh
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Highlights

•    Learn about productive and effective Social Media tools
•    Explore effective strategies for engaging with Social Media
•    Discover how a Social Media Roadmap can change your business
•    Includes follow-up one hour webinar one month after the master class

At the Start

•    No prior technical knowledge required
•    Worksheets and online resources provided for all participants

1:  The Social Media Landscape

•    Social media defined and described in today’s business landscape
•    Key drivers with evidence from business case studies

2:  Basic Social Media Tools

•    Blogging, podcasting, videos, and wikis
•    Social networking tools such as Facebook, Twitter, LinkedIn, and others

3:  Rules of Engagement

•    Effective participation and social media etiquette
•    Risk management including Codes of Practice
First Review Session with Q&A

Lunch

4:  The Challenge of Authenticity

•    Establishing a social media mouthpiece: who blogs for the company?
•    Responding to criticism from clients and customers

5:  Social Media Strategy

•    Getting clear about why and how to participate using social media
•    Case studies – how some got it wrong and some got it right

6:  Social Media Roadmap

•    How to create a social media roadmap for your business
•    Operating an successful social media roadmap on a low budget